Product placement is nothing new in movies,
but one Chinese firm — electronics manufacturer TCL — is going all out with for Iron Man
3. Since we last saw him, Tony Stark has apparently
become a big fan of TCL’s TVs, mobile phones, and cloud technology. The company is currently
the world’s fourth largest television producer, after Samsung, LG, and Sony. Many of its products
are sold under the RCA brand in North America. TCL has announced that its products will be
conspicuously displayed in Iron Man 3, which is set for release on May 3 in North America
and China. Iron Man 3 is co-produced by Disney-Marvel
and the Chinese outlet DMG Entertainment. DMG also worked with Hollywood on the recent
film Looper, which, if you saw it, you’ll remember brought China into the plot.
Back to TCL, that company also recently acquired the right to rename the Hollywood landmark
Grauman’s Chinese Theatre to the TCL Chinese Theatre.
So it seems that China is making a big play to be a big part of Hollywood.
Here’s hoping the product placement in Iron Man 3 isn’t as conspicuous as the Sony product
placement was in Casino Royale. For more movie news, stay tuned to IGN.